The Potential we saw: These books are a means to share a special moment with your parents while starting a tangible record of their lives. The publication needed a familiar feel that could appeal to both children and adults. The difference we made: In this self-published series, we employed a design that sits in between that of a diary and that of a gift book. Creating straightforward illustrations, we made the book’s intentions clear from the start, and a modern palette made it even more fun.