I'm still here

Campaign to raise awareness to increase the economic and social participation of elderly people - so they feel integrated in society today. In the past years the number of people 65 years and older has been the most increasing group, due to decreasing fertility rates and longer life expectancies. In the UK alone the people aged 85 is expected to double over the next twenty years. This is a concern happening worldwide which faces the problems of outdated plans in retirement, economic problems, healthcare budgets, but most of all the lack of social awareness toward the needs of the older generation.