IAA Global Brand Think Tank 2019: Bloomberg, London

The 2019 IAA Global Brand Think Tank, co-hosted by Bloomberg Media Group in London, discusses key issues in the brand industry such as how Shell is using data to revolutionize its marketing plans into the future, how Formula 1 reinvents a 69 year old start-up, driving increased visibility for advertisers and publishers, and taking back control of media from efficiency to effectiveness.