IAB UK - Rebrand

  • Andrew Haig

IAB UK turned twenty years old. They appointed a new CEO and restructured. With this change they defined a new vision which they felt wasn’t reflecting in their current brand. Building a sustainable future for digital advertising was the vision and it was HexStudio’s mission to thread this vision throughout IAB UK’s interaction with their audience and members. HexStudio worked with IAB UK to focus the approach to the following: - Be bold, progressive and modern. - Simplify. - Bring people and business together.

Our Insights
1. IAB UK needed to show a forward thinking attitude in everything they do; from in the way the team approach task through to the presentations they create. 
2. Bring people together to achieve things they can’t on their own by being a trusted source.
3. Make the complex simple.
4. Celebrate what they do.
We continue to work with the IAB on both digital and print materials including:
- Brand guidelines with a digital brand hub 
- Web design & development
- Publications
- Animations
-Office brand fit out
- Signage
- Presentation design
- Printed materials including pens, notepads, mugs and letterheads