iAccelerate
Website: https://www.iaccelerate.tech/ Helping the companies venture into unknown territory... With the initial meetings with Ron, he mentioned that it was important to communicate that doing business with iAccelerate was helping these Biotech and FoodTech startups venture into the unknown. Ron mentioned that he wanted the brand itself to resemble an exciting adventure, being a SpaceX fan himself, he loves rockets and brought up the idea of compasses for possible ideas. Also being in the Biotech and Food space he wanted the mark to also resemble nature in some way. So we attempted to venture down those avenues. In the end, we came up with a vibrant, compass inspired mark which also has biotech elements shown as leaves at the compass cardinal points Launching in 3...2...1 and liftoff!! Once we finished the branding, we started the design of the website right away. We wanted the website to be functional, visually appealing and informative so that we could draw in his ideal target audience. Here at Marshall Studio, we use Webflow. This is the perfect solution that gives you complete design freedom, with clean semantic code. The iAccelerate website's main purpose mainly is to attract the eyes of investors and startups, so it was important to communicate the correct message, along with sharing Ron's mission in the best light possible. We never got to incorporate any rocket visual cues into the final version of the logo, but we did manage to add it on the site as imagery; we did this within the hero and on a lower segment of the homepage. We also wanted this website to not be static, so there are plenty of interactions on the homepage showing movement to help the website visitors stay engaged with the content. We wanted a clean and clear user journey making sure that iAccelerate gets as many sign ups as possible What our client had to say - I had a short term deadline to get live on the web and Nathan was instrumental to meeting my goals. He worked hard to put the site up and didn't cut any corners. The result has successfully launched my business and was even announced on the web press! Ron Shigeta PhD - Owner Of iAccelerate & Co-Founder of IndieBio
