Ibiza Rocks Hotel 2019 Rebrand

Having successfully evolved Ibiza Rocks events from night-time live gigs into daytime pool parties, the company needed a re-brand to reflects the “day-life” concept whilst staying true to its founding ethos of chasing energy and evolving with a new generation to keep Ibiza young, fresh and relevant for youth. Without losing the iconic logo, the plectrum has been minimised to dial down its rock and roll roots. Taking inspiration from hot summer tones, it now appears in a variety of colour combinations to reinforce that Ibizan daytime feel. Oversized and cut-out images of fashionable guests, palm leaves and summer colours create an aspirational world. Glamour, sunshine and carefree times make an Instagram timeline and lifestyle brand that every youth wants to experience. Whilst the time slot and soundtrack have changed and the new branding reset message is clear, the underlying core brand values of youth, attitude and energy remain the same.