The team carefully selected in-field footage which captures the journey ICRC volunteers undertake to deliver aid to people across the world. We then intercut this footage with low-lit scenes of a drummer, the drummer and drumbeat in particular acting as the spine to the Ad. The drumbeat drives the tension, as ever-faster cuts flicker between devastating landscapes to parallel the panic and turmoil that the organisation encounters every day. Intricate sound design was then employed, layering and layering to build a cacophony of noise, this orchestra of chaos is then silenced, revealing a quiet moment of hope that comes with the ICRC’s arrival.
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