IDE8 Real Estate Brokerage - Brand Identity

IDE8 is a passionate, tech-savvy, costumer-focused, cutting edge real estate brokerage. We approached the project intending to represent the physical space of a house. We achieved that by placing the letters of the logo aligned to the corners of an invisible square (the four home walls) and by using red as the main color. Some visual elements are placed inside the logo as if they were inside a house. The overall branding aims to transmit a modern and simple approach appealing to open-minded people.