Ideal Role

Branding for the new and fresh company - Ideal Role. Their main aim is to elevate your new work life, by talking to people in an open and honest way in order to help them find their perfect new job, improve their life and the performance of the new company they work for. The client wanted a much more personal and uplifting brand that would stand out from other recruitment companies. The logo and graphic elements always needed to focus on moving forward and progressing. The logo also utilises the idea of moving from one point in your life to another, representing progress for a better way of life.