The International Diabetes Federation organises World Diabetes Day every year - the worldís largest diabetes campaign with events in more than 100 countries.
On the theme of 'Eyes On Diabetes' I created a series of campaign materials that could be downloaded and printed out, or shared on social media. Space was included so that any of IDF's partnersí could include their logo.
The materials were created in English, French and Spanish.
The materials included: Posters, infographics, web banners, social media posts, an interactive e-pub toolkit, micro-site, a BMI questionnaire and a twitter event heat map. 122,000 tweets and instagram posts were tracked by the heat map on the first day.