If it exists, we have got it

Syrsa Ocasión is a multi-brand dealership which has the largest stock of used cars available in Spain. Syrsa wanted to position itself as the market leader and to do that we needed a big idea. We created a notorius campaign that put our promise at the heart of every media channel (outdoors, press, radio, internet, events, marketing colateral, etc). #TheImpossibleCarChallenge To engage with our audience we encouraged people through different online platforms to make use of their creativity and share with us the “Imposible Car” they dreamt of. The Impossible Cars Exhibition To increase footfall we hosted an exhibition where visitors could see a collection of some of the most iconic and unbelievable cars of the history.