IFK Göteborg

Merchandise design for Swedish football club I.F.K Göteborg who play in the Allsvenskan League. Idrottsföreningen Kamraterna Göteborg, commonly known as IFK Göteborg, IFK or simply Göteborg, is a Swedish professional football club based in Gothenburg. Founded in 1904, it is the only club in the Nordic countries that has won one of the main UEFA competitions, having won the UEFA Cup in both 1982 and 1987. Lion design based on their current club crest and colours. The design takes inspiration from heraldic symbols, with the intention of looking strong and leadership like. A design that the fans and players can get behind, an alternative crest that can be used on merchandise big or small. Created with the thought of being used in print as well as online.