Ignite London 2020 immersive experience
COVID did a number on the events industry. For B2B Marketing, they needed to help keep the interest high in their newly-digital event, B2B Ignite London. We created an all-digital Ignite London immersive experience: a virtual 360° marketing tool that I informed strategically and project managed to completion.
What can people do?
Audiences can explore the CGI venue on any device, get excited about the event and book tickets.
There's embedded video, podcasts, blogs and more all around a 360° version of the Business Design Centre in Islington.
Real results
50% of users who interacted with the experience booked tickets to the digital Ignite London event, which achieved its greatest ever attendance. Not bad, right?
Project Tags
Companies
B2B Marketing
- Marketing & PR