IKEA-SONOS | THE SOUND AFFECT

In close collaboration with audio-experts Sonos, Ikea created SYMFONISK – great-sounding, great-looking pieces of furniture that blend into the home in new ways and make it easier to furnish with sound. And to celebrate the launch of the products, they hosted an immersive experience exploring the effect of music on the mind, called ‘The Sound Affect’, at Phonica Records in London. I was given the task to produce a series of Social Media animations to create a buzz prior to the event.