Owning a beautiful big house isn't realistic for a lot of young people at the moment. But just because you live in a smaller space doesn't mean you can't make your home perfect for you. With IKEA even the tiniest rooms can work, look and feel exactly how you want them to.
To inspire people to look twice at the space they have, we created a 'choose your own adventure' Instagram experience. Users could click one of the tags to see a boring space transform.