IKEA X VIRGIL ABLOH "FITTING ROOMS" FASHION WEEK POP UP

Working with Mother London and Ikea, OUTSIDE designed and created an immersive space to celebrate the UK launch of this iconic collaboration as part of London Fashion Week. The Ikea x Virgil Abloh "Fitting Rooms" featured a series of interconnecting spaces, each showcasing a product from the new range. Classic Greek statues holding "Sculpture" bags, retail printers reproducing the "Receipt" rug artwork and tattoos applied to visitors arms under the "Temporary" clock - each product told its own unique story, playing with visitors senses and encouraging physical interaction with the space and products.