Illustrated map of Copenhagen for Pandora
I had the exciting opportunity to create a custom illustrated map of Copenhagen for Pandora as part of their Fashion Week 2024 campaign. The map highlighted the locations of Pandora’s brand activations during Fashion Week and included decorative elements to complement the theme. It was distributed as part of a package given to influencers throughout the event.
The process started with deciding which area of Copenhagen to feature, based on the landmarks Pandora wanted to showcase. I mapped out the main roads and waterways, then sketched the landmarks and decorative icons. Once the sketch was approved, I brought the illustration to life with Pandora’s signature color palette. Finally, I added details like trees and textures and prepared the map for printing.
This illustrated map of Copenhagen didn’t just serve as a guide to the city; it helped create an emotional connection, perfectly aligning with Pandora’s goal for their brand activations.
Project Tags
Companies
Pandora
- Fashion and Textiles