A physician-formulated skincare brand, powered by safe, proven active ingredients and smart botanicals – for your healthiest skin, ever. The Brief Organise IMAGE Skincare’s first influencer event to launch their newly reformulated ORMEDIC collection, and seed their hero products to key ‘movers and shakers’ through our bespoke taste-maker seeding strategy to increase brand awareness online. Success Full completion of the event process including brainstorming ideas, working with event venue on logistics, managing budgets, guest lists, table setting and design, execution and writing articles for publications following the event Gained over 200 new followers on the brands Instagram channel by encouraging guests to join in the conversation online, tagging the brand and using an event-specific hashtag Through 1-2-1 meetings and a bespoke taste-maker strategy, we achieved over 170 influencer mentions online, including Caroline Hirons, Maya Jama, Winnie Harlow, Maddie Bruce, Fashion for Lunch, Lady Writes Blog, Back to You Beauty, Shanie Ryan, The Makeup Maestro and more with a reach of more than 10 million