IMB School is the first business school dedicated exclusively to training in the music business. IMB School has the support of companies such as Youtube Music, Sony Music, Primavera Sound and many others. During 2020, IMB School has transitioned from in person to online training, creating new courses that required very friendly and visual explanations using storytelling techniques. Concept proposal The main objective was to create an illustration system for the online platform that a student of the music business can be identified with.