Edited, Directed and shot additional elements for Sheer Product Ad. For this project with Sheer releasing their first product, Sheer Immunity Chocolate - which is packed with an immense amount of superfood ingredients from around the world. So I thought why don't we make this the premise, illustrating the natures intelligence and potency that is enraptured within each ingredient, then harvested to and alchemised to become what is Sheer Immunity Chocolate. With the timeline and budget we ended up using a lot of Stock footage to fill out the gaps then I animated and did some graphic elements to greater display the information behind each ingredient and its benefits.