Impact of dietary choices on human health and the planet
Our every day dietary choices have potential to improve or damage our own health and the planet. According to European Commission on Global Food and Nutrition Security* unhealthy diets now pose a greater risk of morbidity and mortality than unsafe sex and alcohol, drug and tobacco use combined.
My Authentik Spoon is on a mission to help people understand the power of making the right food choices and to develop better eating habits. Online platform offers a variety of solutions to facilitate lifestyle changes that enhance health, including lectures, on-demand courses, and group coaching. My Authentik Spoon fosters a vibrant community through workshops dedicated to improving health, both online and in Dubai.
Our objective was to establish a distinctive brand tone of voice and identity aligned with the values of My Authentik Spoon, and to effectively communicate this across our website.
We utilized bold typography to underscore the scientific nature of the enterprise. The color green symbolizes vitality, life, and health. Personalized choices are represented through written characters, while the circles in our logo symbolize the power of connecting dots.
* https://knowledge4policy.ec.europa.eu/publication/eat-lancet-commission-summary-report_en
Creative Direction: Magda Paszewska
UX / UI Design: Anna R.
Presentation Design: Csilla Cristina Spinochi