Impactful Seasonal Packaging for Nescafe Coffee.

  • Alexandra Hill
The confectionery section in most supermarkets are packed full with a variety of products. This project was aimed to create packaging that will stand out amongst the crowd of browns and reds. Inspired by COSTA and Starbucks seasonal cups, I want to bring this sense of excitement for every season into the supermarkets. 
My seasonal packaging is aesthetically eye-catching while being interactive. The final result will be models of each seasons’s packaging on Nescafe Jars and boxes. These will include an element that will interact with the customer.