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Impactful Seasonal Packaging for Nescafe Coffee.

The confectionery section in most supermarkets are packed full with a variety of products. This project was aimed to create packaging that will stand out amongst the crowd of browns and reds. Inspired by COSTA and Starbucks seasonal cups, I want to bring this sense of excitement for every season into the supermarkets. 
My seasonal packaging is aesthetically eye-catching while being interactive. The final result will be models of each seasons’s packaging on Nescafe Jars and boxes. These will include an element that will interact with the customer. 

Credits

Alexandra Hill

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  • My imagination is one of my biggest strengths!
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  • packaging

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