Identity Design | Web Design Imperia Executive Search is a market leading boutique executive search firm in London, specialising in Finance, Tehcnology, Fintech, Trading and Data Science recruitment. They provide a tailored, dedicated and transparent approach with a wealth of experience in connecting top percentile candidates with world leading firms. I wanted this logo to exude elegance, be minimalist yet retaina little character. I achieved this by using a gorgeous slightly calligraphic serif typeface that is refined yet fluid, which I then further customised. The accompanying logo emblem can sit alongside the main logotype to compliment it, or stand alone independently.