In preparation for this job, the Imperial War Museum sent us to the Churchill War Rooms to immerse ourselves in the environment. It’s a fantastic exhibition and it set us up perfectly for the job.
The brief was to devise a range of spy inspired packages and product aimed specifically at kids. We took the opportunity to use our son Herbie as the main image for the packs and adorned him with a hat, glasses and classic spy moustache. The graphics work over open and closed boxes, swing tags, blister packs and header cards, alongside T-shirts, pin badges, notebooks and Oyster card wallets with x-ray images of espionage equipment.