The biggest truth we extrapolated from this conversation (one very dear to us at the Slow Fashion Movement) is that, while there are great margins of improvement - in the denim industry, in the fashion system and probably in the whole society - it is important to understand that a completely impact-less production is mere utopia. As someone said, “being naked is the #1 most sustainable option, we would like to be #2”.
As consumers, our best choice is to slow down consumption drastically, and make better purchases. On the other side, producers should switch towards smarter and less polluting practices, with the support of governments. This conjunction is the best option we have, and Advance Denim has always been aware of it. Sustainability and respect of the natural resources are at the center of its philosophy, and the mill has massively invested in innovation, also because of the governmental directories. Advance Denim is indeed based in China and the Chinese government is working hard on the environmental impact of its industry, issuing laws and dispositions to contain pollution. China has a long story of pollution behind, and maybe because of it, the country is now determined at finding a new path for the future.