In the Land of Shit and Sugar

  • Elena Frischknecht
  • Celine Luetolf

As Brand Shit and Sugar we conceptualised, designed and produced the illustrated book entitled „In the Land of Shit and Sugar“. The aim of the book was to take the reader into a parallel world of absurd consumer goods, goods that lie outside the usual design conventions. The result was anachronistic, loud, bright and carefree. The storytelling of 192 selected products was analysed, deconstructed and celebrated. Welcome to the land of shit and sugar!