Incident Branding Exercise

As a way to explore the list of expertise needed to create a successful brand identity, I put together a small fashion brand selling balaclavas. As brand director, I was in charge of designing and creating the product, directing and editing the advertising (both print and audiovisual) and putting together a full and cohesive brand language and identity, from slogans, to logos to a website. This project developed my enjoyment for both print and video advertising, something I was already interested in, and for practical work, sewing and styling the balaclavas for my models and using practical effects to create interesting and layered print techniques. This project earned me a Distinction in my Creative Media UAL Course.