Independent Project

The Aim: Curate a subversive campaign that challenges the normalisation of social smoking amongst 18-24 year olds The Solution: The campaign is intended not as a traditional anti-smoking crusade, but as a satirical societal commentary. Rather than adhering to a single message, each solution addresses a different concept. In its synergistic approach, the campaign is eclectic and daring; a welcome antidote to the stark and humourless imagery in much of the area. Employing analogue modes of working and physical media, the deliverables are intended to juxtapose digital culture and break through commercial noise. ​