indigo+madder branding

  • Salma Barakat

A new art space, the first to offer south asian contemporary art exclusively to london. indigo+madder challenges preconceived notions of the region’s art by presenting emerging artists. A soft and approachable typeface was chosen for the logo to dialogue with london’s contemporary art scene. The recurring gradient theme references the gallery name, indigo and madder; a traditional dyeing process from the region.