Industry Brief - Champions of Climax
During the third year, we were assigned briefs by industry professionals based on projects they've worked on in the past or are currently working on. I worked with The Chase to create a sex toy brand with the aim to remove the stigma from buying sex toys.
The idea was to bring roleplay and gaming into sex toys. A brand for nerds.
The website would split into sections, each represented by a different character. The more you buy from this part of the website, the more perks you unlock and the character evolves - giving you discounts or other fun things to encourage you to keep buying.
You would create a profile which you could link to our app, a game where you choose your favourite character and then battle through the game's world, unlocking new and exclusive toys or offers the further you progress and your characters would level up the more you buy from the website and what you buy can be reflected in the game world as weapons/armour.
You can find the presentation I created to present to The Chase and more about the ideas behind the characters etc.. here https://uclanspot.org.uk/author/lcourtney1/
