INDUSTRY HACIENDA REBRAND - FMP

My first outcome is the Hacienda Re brand, in which I designed Industry Manchester. I imagined if the iconic venue (which closed in 1997) were to re open, this is how it would be designed. This more corporate outcome is minimalist, bold, and high in contrast. Heavily inspired by the nightclubs original graphics, and the work of Peter Saville. Ready for a modern audience the logo type and form keep the strong graphic elements such as the stripped columns which formed the foundations of the Hacienda. Updating its visual identity which corresponds with rave culture and appeals to a Drum and base audience in 2020. Within my presentation pack the client can view mock ups which show how the various digitally produced graphic elements and their ideal application.