Informing Huawei's European brand strategy by grasping the role of technology in the lives of young professionals

Needing to define their brand strategy for Europe, Huawei first wanted to understand the role of technology in the lives of young professionals. Together with a colleague, I got to spend an eventful week immersing myself in six Londoners' lives and documenting the experience on the latest Huawei flagship model phones. The work informed Huawei Europe's new strategic direction.