Innis & Gunn "Recommenders" campaign

Creative agency "Studio Something" hired me to shoot the latest advertising campaign for Innis & Gunn. Innis & Gunn were voted "most recommended" beer in the UK so to return the favour to their fans, they wanted to recommend them back. People were invited to recommend themselves or a friend to be included in the campaign and appear on billboards as well as social media for a special skill or talent! There were 2 shoots in the recruitment stage and then 2 shoots of the "recommenders". Here is a selection of images from the shoots and examples of where they have been used.