Innocent / Juice

  • Paul Diamond
  • Rachel Bishop Byrne
The opportunity:

Innocent’s juices are a huge part of their business, but historically advertising has focused on their famous smoothies range.

With the growth of juices, they needed pan-European creative which champions their different recipes.

The idea:

Since winning the account in 2013, we’ve ‘opened the doors to Fruit Towers’ shining a light on the things which innocent does to both make the tastiest possible products and also have a positive impact on the world around them. Our juice campaign celebrated the lengths innocent go to in order to squeeze the best taste from the best fruit. All based on truths, but told with a bit of creative license.