Innovation of Giving - Nectar Donation Card
A nectar card that collects points for the individual and chosen charities as to create a mutual and personal beneficial experience.
BRIEF
Create a platform that encourages people to donate either their money or their time to a good cause, in a new and exciting way.
INSIGHT
When donating money to a charity some people are put off by doing so as this is an additional coast in their monthly budget.
SOLUTION
The 'Nectar Donation Card' creates a personalised way in which the consumer can donate part of the reward points they earn to their chosen charities. Through this way of donating they won't fell a financial tie to the charity/charities as the money (points) they donate would be from points they would have earned anyway.
Logo Design
The logo is a development of the original but useing giving symbols as to illustrate the cards purpose.
Webpage Design
The Donation Card is a card within the nectar company. However this card brings people to help charites by the indivdual collacting points for them as well as their chosen charity/charities. This also personalises their card to make it more relevant to them. The point system works with the worth of the points being started as two separate values, with 500 points equalling to £1 for charity and £1.50 to the inidividual.