Insect Snack
Insects are nutritious, efficient, ecofriendly and are considered a delicacy in many cultures. However eating insects is not very popular in the UK. The brief is to promote insect cuisine and change the situation.
I developed several approaches to solve the problem. The final choice is to target at teenagers as they are passionate about changing the world and correcting what is wrong about the society. By telling them how irrational it is to avoid eating insects, they could join this momement and help us to change the situation.
Chocolate coated insect pieces itself, however, is not that bold and brave, but rather easy for starters to accept.
The idea is to encourage teenagers to join this movement of eating insects. Be the starter, be the leader of a better world.
Free stickers areused as promotional material to introduce this new brand.