Inside Stories: D&AD Black & White Pencil winner

“Inside Stories took our brief – to enhance the reading experience – and responded with so much more than what that means for an individual. It asked us to consider whether we’re engaging in a reading community that includes everyone and respects every intellectual contribution, and to acknowledge that when books aren’t available to everyone, we’re all poorer. For these entrants, getting books to incarcerated people wasn’t a benevolent act of generosity, but a vital part of connecting readers and helping to foster sharing and reciprocity. We’re absolutely thrilled that this big-hearted and incisive project has been awarded both Black and White Pencils."

- William Smith, Head of Brand, Penguin

"A masterclass in how to do a case study – industry, take note. This made me cry, it had real power in the way the story was told and it demonstrates incredible writing – something we don’t see enough of. The narrative explains the programme that provides books to inmates and a way for them to review the stories. Again, the best ideas answer a simple need, often very personal and targeted. Executed practically and beautifully."

-Kate Stanners, Chairwoman and Global Chief Creative officer at Saatchi & Saatchi, and president of D&AD