Instagram, Cannes Lions

#WanderandWonder #Stepintotheframe Instagram landed at Cannes Lions Festival of Creativity, to showcase the creativity of the platform's creative community. What appears to be a stark, white, traditional art gallery environment, from the outside to passing guests, becomes an exploratory experience. Guests notice that there are ‘worlds’ beyond the static picture frames on the walls, and are invited to #wanderandwonder and #stepintotheframe. A reflective world of mirrors. A forest of flowers with sounds and smells. The audiences senses are heightened as they travel through different spaces. A live interactive space within the experience, hosts a different daily artist / community member. This allowed the audience to step into their world, and step into their story. Here they gain insight into the creative work showcased, both in the physical space and the digital space on the platform. Here they discover the power of Instagram, and how it has excelled them into the creative community. Project summary / role responsibilies: - Creative direction from pitch to delivery - Design team management for supporting roles - Hands on design visualisations - Hands on design technical drawings - Liason with Technical Production, Producer, and Project Director - Client presentation and client collaboration - Site management for set build Designed and creatively delivered on behalf of innovision, London.