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BRAND IDENTITY and WEBSITE for a global, cross party, non-profit organisation to better understand the regulation of AI
The Institute for the Regulation of Artificial Intelligence is a global, cross party, non-profit organisation working with legislators and multi-lateral organisations from across the world to better understand the impact and regulation of Artificial Intelligence. They bring legislators from around the world together to be briefed on what AI will mean and to debate their approaches to regulation. The Institute wanted to stand out in their market place, with the aim of becoming the best connected network of legislators worldwide. They wanted the institute to be perceived as global, collaborative and future facing. That’s where we came in...
THE SOLUTION
To ensure The Institute was recognised as a global, collaborative and future facing organisation, ORCA created a bold, modern and impactful brand identity, with a vibrant colour palette and striking graphics representative of the shapes and patterns found on a circuit board. These playful graphic elements, accompanied with future facing imagery, emphasise the company’s core ethos and values and will serve The Institute perfectly for many years to come. The brand was well received by all members and has enabled The Institute to enjoy continued global growth since their launch.
