Breast Cancer Now's content talks to a lot of different audiences: fundraisers, researchers, campaigners, people looking for support. They all have different needs when they come to our website.
Content design helped our team to understand what these user needs are and what is the best way to respond to them.
Content design also helped us make sure our content is accessible. In the UK, 1 in 5 people have a disability. We had to make sure none of our users were excluded from having their needs met. This is also now law.