SNAPCHAT: SPECTACLES BY SNAP
The youth audience often miss out on special moments filming through mobile devices. Spectacles by Snap solved this challenge. So, to get eyeballs on (and behind) the highly coveted sunglasses, our multi-market campaign spanned five countries for the European launch.
Working borderlessly with our international colleagues, we drew upon local knowledge and insights to select locations synonymous with creating memories. From trendy music festivals to iconic tourist attractions, our Snap Bot Drops landed to effectively highlight the product’s USP: hands-free content capture, fully enhancing consumers’ live experiences.
Companies
Snapchat
- Technology