International Fashion Business: Major Project Creative Output

As part of the International Fashion Business program at Nottingham Trent University, students were asked to conduct a final major project. The creative output was a byproduct of that major project and the preliminary research that coincided with it. Focused around the Canadian activewear brand RYU, an acronym for Respect Your Universe, this project suggests four capsule collections in the form of mood boards and a pricing structure for the Autumn-Winter 2022 season.