International Women's Day - Superdrug

  • Daisie Kellard
  • Briana Murray

International Women's Day is all about gender equality and a world free of bias, stereotypes and discrimination. A world that's diverse, equitable, and inclusive. A world where difference is valued and celebrated. Celebrate women's achievement. Raise awareness against bias. Take action for equality #BreakTheBias. At Superdug we want to celebrate women which is why I was so proud to create a homepage design which shouts out about female owned brands, Superdrug customer community and the charity organisation Coppafeel that helps educate and protect Women against Breast Cancer. I took the initial wireframe design and coded an interactive homepage feature which was easy for the customer to use, shop and engage with.

This section of the design was to include the Superdrug customer community by sharing posts from Valued customers about their own experiences as a Women and celebrating everyone's achievements. It was a key part to the feature and helps create an open and honest forum for all customers who need inspiration, advice or somewhere to be heard. Let's celebrate our female community!
Happy International Women's Day! #BreakTheBias

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    Superdrug

    • Non Creative Industries

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