The work presented here is born inside the course of Final Syntesis Design Studio during my third year of the three-year degree in Communication Design. Design without GLUTEN, advertising campaign for social inclusion. This is the theme that we have been given in order to address the role of communication design to support the culture of health for the city of Milan and Lombardia, with the patronage of AIC, Italian Society for the Celiac disease and sponsored by the Department for Social Policies of Milan.
In particular, the aim was to design communication devices aimed at all citizens involved directly or indirectly in celiac disease with an eye to the future and in particular to EXPO 2015, a major global event held in Milan.
For this phase of the project I have developed two types of communication campaigns diametrically opposite; the conventional one that provides most of the artefacts print on paper and the unconventional one studied to work during the six months of Expo2015.
CONVENTIONAL is with more content in order to communicate the theme of the project and to inform the public to the subject of celiac disease.
UNCONVENTIONAL instead is made of fun and participation through which we try to transmit simple and direct messages with the intent to make the user promoter and witness of the change.