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    IPA Effectiveness Awards - #IPAEff

    The IPA Effectiveness Awards are the most prestigious and demanding in the industry.

    For more than three decades, the IPA Effectiveness Awards have been building authors' reputations and developing new industry learning the hard way. By demanding entrants provide bullet-proof evidence of the effectiveness of their communications.

    Winning an IPA Effectiveness Award is an acknowledgement of excellence by senior clients and agency industry peers, and the competition is recognised globally as the most rigorous in the advertising industry.

    The Awards are open to any communications agency, media owner or advertiser worldwide and entries can feature campaigns involving any product category, country or size of budget.

    The IPA also encourages joint Awards entries featuring more than one party, including partnerships comprising non-IPA member organisations. But only the very best will be awarded.

    The exact details of the 2016 competition will be announced later this year.

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