IPSKIT Map

Brief To create an alternative map of the Ipswich Waterfront, challenging the notion of a conventional ‘Map’. Using a concept that resonates the most, generate ideas based upon this, decide on your concept and format the map, which must be folded. Solution Considering how a map could be used as promotional material for the area, we came up with the concept of a pack that holds several construction kits which can be popped out and slotted together to create iconic buildings along the harbour. IPSKIT is targeted at a young audience, between the ages of eight to sixteen, and could be bought as a souvenir or to learn about the historical importance of the thriving and vibrant Ipswich Waterfront.