Irish Distillers responsible drinking campaign 2020

Over the past year, Edelman Ireland created three videos for Irish Distillers addressing the subject of responsible drinking. The first video was pre-covid lockdown and addressed the idea that when the lights flash and the last call for drinks goes out, it's not always a reason to rush to the bar to get a few rounds in. The second video was created remotely during lockdown, and imitates the excitement of a new product launch. Our third video was produced in November 2020 and addresses the fact that the pubs may not be open, so the venue has changed, but the fact remains that it's always wise to drink responsibly.