Isabella Di Fabio How to improve brand positioning
Establish what your current ranking is. Although the company has not consciously decided to work on its brand positioning, its image does exist in the public imagination. Therefore, the first thing is to know what the target audience thinks of your brand today.
Isabella Di Fabio Determine what you want your message to be. Identify what is the mission that your brand wants to fulfill and how it aligns with the needs of your audience.
For example, a restaurant that wants to attract a family audience must create a suitable brand positioning for that type of audience, generating messages that describe the place as a safe and fun space for families. This is going to be the value proposition that the restaurant will want to convey to its potential customers.
Isabella Secret story of brand positioning Study your competition. It is essential that you know the businesses that offer products or services similar to yours and that your potential audience might decide to go instead of your business. By studying them, you can access ideas about how they are positioning themselves.
Identify something that makes your business unique. You can detect some of the weaknesses of your competition and point out what it is that your company does better than any other.
Isabella Di Fabio Secret Story Web Brands - of Get evidence of the benefits of your business (for example, through reviews or customer testimonials on Google My Business) and try to establish an emotional bond with your potential customers.
