Issey Miyake Brand Awareness and sampling tour

Shiseido challenged us to boost awareness and inspire curiosity around Issey Miyake’s latest fragrance collection, particularly targeting women aged 20-40. To achieve this, we crafted an immersive pop-up experience centered around a captivating marble-run installation. Our interactive "Drop" game, inspired by the fragrance “A Drop D’Issey,” invited visitors to explore the essence of this perfume through a playful journey. Reflecting the fragrance's story, which represents the path of a single raindrop, the marble glided through the course, symbolizing the flow of its exquisite ingredients. This unique activation not only engaged consumers but also gave them a chance to win exclusive prizes while discovering the allure of the fragrance.