It's all black and white

  • Jacqueline Normington

As designers, creatives the need or the desire to create something for cause becomes apparent. What about just expression. Desire to understand feelings, to find peace in the moment of creativity. We think the world is black and white, we become set in our own thoughts, feelings and desires we lose moments, momentarily. It's about going back to routes, allowing creativity to be a form of expression and not simply something that has to adhere to the construct of beauty or what is trending. It's about standing out, for those who need comfort in creativity, it's about unity and not division. It's about making the world understand your cause and feelings. That's why we share advertisements, campaigns. To say, we understand you.